Rype makes safe, effective, alternative wellness products suitable for any lifestyle. Rype helps people live better, more healthy lives through a line of specially designed vitamin gummies formulated with THC as a key active ingredient. Rype focuses on the optimal dose of THC to give you the heightened experience you need while still remaining active and focused so you can continue to go about your daily life.
Britt developed and designed a more mature, sophisticated, upscale approach to cannabis to help set themselves apart from deep-set stigmas of the industry. His approach was based on three areas of focus: 1. Develop a strategic brand message and voice that embodied their fresh, modern take on gummy consumables. 2. Create a bold brand presence through clean impactful imagery, graphics, and packaging. 3. Build a responsive website revolving around this framework and messaging
