B R I T T A S H C R A F T
Britt Ashcraft designs aspirational products and brand experiences that inspire. He believes that good design is an exercise in restraint. The role of a designer is to reduce to reveal value; only adding that which adds value.He believes that design is the bridge between life, fashion, and technology. He works with people and brands that want to make life better.
Ever vigilant of shifts in technology and culture, a deep understanding of consumer and market trends fuels his design process. He understands that the most successful brands go beyond satisfying needs, they create meaningful relationships consumers can emotionally engage with. These relationships drive sales, create loyalty and inspire movements.
Britt received his ID degree from Brigham Young University and since graduating, he has collaborated with companies such as Adidas, Dell, Vizio, and HP. He has designed everything from dog chew toys to basketball shoes for NBA stars. Prior to working at Ashcraft Design, he worked designing mobile products for technology juggernaut Hewlett-Packard and a few other design consultancies where he was able to hone his craft across multiple industries. He develops the solutions, strategy and brand execution that makes companies indispensable to consumers.
A W A R D S & H O N O R S
50+ patents granted
2022 Fast Company’s Innovation by Design Honoree LaCie Mobile SSD Secure
2022 European Product Design Award LaCie Mobile SSD Secure
2022 Good Design LaCie Mobile SSD Secure
2022 Good Design Superior Brand Identity
2021 Good Design Seagate One Touch SSD
2021 Good Design Seagate Expansion Line
2021 IDA Silver Computers & Information Tech Seagate Expansion Line
2021 IDA Bronze Computers & Information Tech Seagate One Touch SSD
2020 Good Design Seagate Lyve Drive Shuttle
2020 Good Design Seagate One Touch and Ultra Touch
2020 IDA Gold Computers & Information Tech Seagate One Touch and Ultra Touch
2020 Best of CES – PC Business Storage pcmag.com Seagate Lyve Drive Shuttle
2020 IDA Silver Office Equipment Seagate Lyve Drive Shuttle
2019 Good Design Seagate Backup Plus Ultra Touch
2019 IDEA Finalist Seagate Backup Plus Ultra Touch
2019 PCMAG.COM Best of Show Computer Storage Seagate Backup Plus Ultra Touch
2018 IDA award honorable mention Seagate VR Power Drive
2018 article published in Innovation Magazine
2018 Spark Awards Juror
2018 CES Innovations Seagate Game Drive Hub for Xbox
2017 Good Design Wren V3
2017 Good Design Aivvy
2017 Good Design Seagate Backup Plus Ultra Slim
2017 Good Design Aurora Lifestream Home by Thiel Audio
2017 IDA Gold Consumer Electronics Wren V3
2017 IDA Gold TV, Video, Audio Equipment Studer Glacier Series
2017 IDA Silver TV, Video, Audio Equipment Wren V3
2017 IDA Silver Print Advertising TOCA
2017 IDA Silver Print Logos, Trademarks and Symbols TOCA
2017 IDA Silver Print Advertising TOCA
2017 IDA Bronze TV, Video, Audio Equipment Aivvy Q
2017 IDA Honorable Mention Consumer Electronics Aivvy Q
2017 IDEA Finalist TOCA
2017 IDEA Finalist Wren V3
2017 IDEA Finalist Studer Glacier Series
2017 TWICE Picks Best of Show Connected Home Aurora Lifestream
2016 IBC Best of Show PSN Europe Studer Glacier Series
2016 IBC Best of Show Audio Media Int. Studer Glacier Series
2016 Red Dot Aivvy Headphones
2016 CES Innovations Honoree Aivvy Q
2013 Good Design HP UltraSlim Docking Station
2013 Good Design HP Elitebook 840
2013 Red Dot HP Elitebook Revolve
2013 Best Notebook at CES by notebooks.com HP Elitebook Revolve
2012 IDEA Finalist HP Probook 5330m
2012 Red Dot HP Probook 6460b
2012 Red Dot HP Probook 6460b
2012 Red Dot HP Elitebook 8760w
2012 Spark Concept Award Bronze Ashcraft Aria
2012 iF HP Probook 5330m
2012 CES Innovations Honoree HP Elitebook 8760w
2012 CES Innovations Honoree HP Probook 5330m
2012 Good Design HP Elitebook Folio
2011 Best of Yanko Design Ashcraft Aria
2011 sketches published in Learning Curves
2010 ID Mag ID Design Distinction HP Companion Projector
2010 Red Dot HP 5310M
2010 Red Dot HP 5101 Mini
2010 Red Dot Honourable Mention HP Companion Projector
2010 iF HP 5310M
2010 iF HP Mini 5101
2010 iF HP Companion Projector
2010 Top Ten of ‘10 Wall Street Journal HP 5310M
2009 PC Magazine Editor’s Choice HP 5310M
2009 Laptop Magazine Editor’s Choice HP 5310M
2009 NotebookReview.com Editor’s Choice HP 5310M
2007 Good Design JBL CS 480 series
2007 California Biennial JBL CS 480 series
2007 Reader’s Digest “America’s Best 100” Starbury Shoe
2006 FN Product Launch of the Year Starbury Shoe
2006 BusinessWeek Best Products Starbury Shoe
2006 Governor’s Award for Innovation Starbury Shoe
2003 Premier Snowskate Graphic Design Finalist
